Monetti Group offers an important asset of “industrial property”, made up of registered trademarks that distinguish, among other things, both products and product lines.
All of this results in intangible strategic assets, playing a clear role in its capacity to produce value for the Group.
The brand, therefore, as a distinctive sign that identifies and distinguishes the products and the services of the Group, guaranteeing immediate recognition and differentiation compared with those of its competitors, but also as a strategic leverage to compete in the market.